30th July 2019
dezeen.com

“Designers presented looks that brought together innovative new textiles, recycled materials and ethical manufacturing practices.”

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9th August 2019
vogue.it

“The Finnish capital from July 19 to 22 has turned into a hub dedicated to experimentation on sustainable fashion (and beyond)… On the catwalk there were some of the most popular sustainable fashion brands with their spring summer
2020 collections , while the talk and keynotes were dedicated to the green in a broad sense, from fashion to space, from architecture to politics.”

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30th June 2019
forbes.com

“Finland is known for its geopolitical magic and showing the world “just how real utopia can be.” While Helsinki Fashion Week (HFW) is not the largest platform in the region, it is by far the most provocative and promising which is on-brand for the Finnish capital.”

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2nd August 2019
vogue.com.cn

“With its inclusive concept, the activities of different ages, races, religions and genders were organized inside and outside the show. Some of the most Sustained fashion brands unveiled at this year’s Helsinki Fashion Week.”

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23rd July 2019
highsnobiety.com

“For July, Helsinki’s street style comes through with a rich selection of verdant tones; raw silk trenches in olive green are perfect for trans-seasonal looks, and pair perfectly with a simple jeans and white tee combo. This year’s ubiquitous volt green popped up on graphic tees psychedelic faux Shearling coats.”

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23rd July 2019
vogue.co.uk

“Supply chain transparency and the use of eco-friendly textiles were both high on the agenda, alongside a new ban on animal-derived leather in all exhibited garments, the first of its kind implemented at a major fashion week.”

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23rd July 2019
vogue.de

“Popular in the style portfolio of the visitors of the current Helsinki Fashion Week in Finland: prints, loose silhouettes and bucket hats in various designs as a statement accessory.”

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3rd August 2019
cosmopolitan.co.za

“A week has passed since Helsinki Fashion Week 2019 – the most sustainable fashion week in the world – came to an end. While Finland may not seem like a likely fashion capital to rival the usual suspects, it’s more about the message of the showcase than the size of it. From designers that create their ranges in the most ethical, sustainable and low-impact way to an inclusive cast of models who convey beauty in an all- embracing way.”

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23rd July 2019
gq.com.au

“Step off the catwalk and onto the streets and you’ll find the exact same sentiment, where organic materials and recycled pieces are paired with some of the latest and greatest trends.”

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22nd April 2019
wwd.com

“The Nordics are already leaders in sustainability — with Helsinki Fashion Week also billing itself as green, but with a  360–degree sustainable experience.”

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9th of April 2019
fashion.bazaar.com.cn

“Pioneering the concept of EcoVillage to connect fashion with a conscious lifestyle. The concept of a circular living habitat has not only spurred interest from governments and businesses but also aroused on-going collaborations in both the public and private sectors.”

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19th of April 2019
ellechina.com

“The City of Helsinki has been doing an amazing work to bring China closer. For example by creating a new ‘silk road’ from China via Helsinki to the rest of the world with direct flights. Helsinki Fashion Week reached Asian audience of over 50m only in 2018.”

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