Helsinki Fashion Week x WGSN 

Join us and Petah Marian, Senior Editor of WGSN Insight to discover the next wave of consumers: Generation Z & Generation Alpha.

Time & Date: 17.15, 23 July 2017

Location: Design Museum, Korkeavuorenkatu 23, 00130 Helsinki

Synopsis:

Youth rising: Capturing the next wave of consumers

By 2020, Generation Z will be the largest group of consumers worldwide, making up 40% of the US,Europe and BRIC countries.With only 8 seconds to capture their attention, what will be the key strategies to engage this customer? Plus we take a sneak peek at the newest generation – the Alphas – and how their Millennial parents will impact their future behaviour.