In cooperation with Finlayson, HFW produces a new kind of experience for its visitors, the Dark Room. The fashion industry usually relates with visual aspects and the sense of sight. In the Dark Room , the blind folded visitors have to rely on their sense of touch and by touching the items, guess which Finlayson product it is.
The idea of the concept is to draw attention to the high quality of Finlayson’s materials and the significance of the feeling that the material creates when it is in contact with the skin.